Policy Takeaways: The Use of Reminders as a Behavioural Add-On

Governments around the world have taken a wide range of measures in order to combat the economic fallout of the COVID-19 pandemic with a heavy emphasis on distributing cash transfers. At the Mind & Behaviour Group, ongoing studies on cash transfers conducted by our team of researchers aim to unpack the economic effects of giving cash particularly to those most vulnerable. In this policy brief, researcher Marta Grabowska discusses adding reminders (e.g. SMS, pre-recorded voice messages) into cash transfer programmes. Reminders can be a way to promote adherence to preventative guidelines as well as facilitate the formation of the required habits and behaviours of people.

Welfare and Poverty